# LG Denies TV Surveillance Claims, Highlights Opt-In Data Collection Investigation reveals LG TVs collect extensive user data, but company insists it's opt-in. - **Source:** [Gizmodo](https://brifing.si/source/63382431-cef0-4c41-883e-2f88dc21351e) - **Published:** 2026-09-12 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/ea29e1b8-8dc4-4886-91c4-5f7778b1376e ## Privacy Concerns Spark Investigation A joint report by Gamers Nexus and Level1Techs revealed LG TVs collect extensive user data, including network scans and audio recordings, even in standby mode. The investigation used packet capture and firmware analysis to uncover these practices. LG Ad Solutions was identified as the recipient of this data, which includes device identifiers and Wi-Fi location information. This discovery has raised significant privacy concerns among consumers and tech experts alike. ## Audio Recording Under Scrutiny The report found evidence that LG TVs record audio via built-in microphones, regardless of whether the TV is in use or disconnected. This data is allegedly used for Automatic Content Recognition (ACR) to identify viewing habits for advertisers. While ACR technology is common in smart TVs, the extent of LG's data collection surprised researchers. Audio samples were found to be processed even when no explicit voice command was given, contradicting LG's official statements. ## LG's Official Response LG claims its TVs only record voices when users activate voice commands and process wake words locally. The company stated audio isn't stored or transmitted unless a wake word is detected. However, investigators demonstrated TVs transcribing conversations long after voice commands ended. LG maintains that ACR and voice recognition features are optional, though critics argue the opt-in process is buried in lengthy setup agreements. ## Data Collection Technicalities LG clarified that ACR uses the TV's internal audio processor, not speakers, to capture samples. The company insists it doesn't collect screenshots, video recordings, or continuous audio. Technical logs and voice recognition results may be generated locally but aren't uploaded when offline. These technical distinctions attempt to address privacy concerns while maintaining functionality for users who opt into these services. ## Complex Opt-Out Procedures Disabling LG's data collection requires navigating through five separate settings, as documented by Pocket Lint. The opt-in process is integrated into initial setup agreements, making it easy for users to unknowingly consent. European regulators may examine whether this complies with GDPR, while U.S. consumers have fewer protections. Newcastle University's Lillian Edwards notes users often consent without full understanding during quick setups. ## Regulatory Implications The Next Web suggests LG's practices may violate EU privacy laws, particularly regarding meaningful consent. GDPR requires clear, informed opt-ins rather than buried settings. In contrast, U.S. privacy laws offer fewer safeguards against such data collection. This disparity highlights growing global tensions between tech innovation and consumer privacy rights, with smart devices at the center of the debate. ## Industry-Wide Practice Consumer Reports provides guides for disabling ACR across major TV brands, indicating this isn't unique to LG. The prevalence of such features reflects the TV industry's reliance on data monetization as hardware margins shrink. However, LG's extensive offline data collection appears more aggressive than competitors. Experts recommend completely disconnecting smart TVs from the internet to avoid unintended data sharing. ## Consumer Privacy Trade-offs The LG case illustrates the hidden costs of smart devices' convenience features. While manufacturers argue data collection improves user experience, the lack of transparency erodes trust. As devices become more interconnected, consumers face difficult choices between functionality and privacy. This incident may accelerate demands for clearer consent mechanisms and right-to-disconnect options in future products. ## Sources covering this story - https://gizmodo.com/lg-denies-its-tvs-are-spying-on-you-unless-you-opted-in-2000810968 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._