# Apple Upgrade Subscription Service Could Revolutionize Mac and iPhone Purchases Apple is launching a new leasing-style service for its products. - **Source:** [Cult of Mac](https://brifing.si/source/7e2968d9-bc24-4286-8f9e-146807f06336) - **Published:** 2026-07-21 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/eab9605a-e4b4-4480-aa0c-041742fa9512 ## What is Apple Upgrade? Apple Upgrade is a new service that allows customers to lease Apple products through a subscription model. This program makes it easier for customers to upgrade to newer devices with lower monthly payments. It will cover products like iPhone, Mac, iPad, and Apple Watch. ## How it differs from the iPhone Upgrade Program Apple Upgrade is an expanded version of the iPhone Upgrade Program. While the current program only covers iPhones, the new service will include Mac, iPad, and Apple Watch. It is expected to replace the iPhone Upgrade Program. ## Lease terms and conditions Lease terms in Apple Upgrade will vary by product. iPhones and Apple Watches will have a 24-month lease, while Macs and iPads will extend to 36 months. Customers can upgrade or return the device before the lease ends. ## Financial details and Klarna partnership Apple is partnering with Klarna for financing operations. Klarna will manage the financial side of Apple Upgrade using a 'buy now, pay later' model. This allows Apple to avoid financial risks. ## Which products are excluded? Apple Upgrade will not cover low-cost products. Models like Apple Watch SE, entry-level iPads, iPhone 16, and MacBook Neo will be excluded. Business and education purchases will also not qualify. ## A strategic move for Apple Apple Upgrade is a strategic move aimed at increasing hardware sales. By lowering costs, it encourages customers to upgrade more frequently. This could help boost Apple's revenue significantly. ## Sources covering this story - https://www.cultofmac.com/news/apple-upgrade-subscription-service-rumor — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._