# Apple TV and Apple Arcade Highlights for August 2026 From football games to new series: Apple's August content lineup - **Source:** [MacStories](https://brifing.si/source/2d6fb241-7483-4085-bcc6-8301b013a2d2) - **Published:** 2026-08-03 - **Original article:** - **On Brifing:** https://brifing.si/s/eadbe2df-11c9-4f38-bb4a-dfb24cd92686 ## Football Fever on Apple Arcade Apple Arcade is introducing two new football games in August: Madden NFL 27 Arcade Edition and Retro Bowl College+. Releasing on August 6, these games aim to capitalize on the upcoming NFL and college football seasons. Following the success of sports titles like NBA 2K26 and PGA TOUR Pro Golf, Apple strengthens its position in the mobile gaming market. The games will be available ad-free across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro without additional purchases. ## Madden NFL 27 Arcade Edition Features The Apple Arcade-exclusive version of EA's famous franchise comes with Franchise and Quick Play modes. Featuring real NFL rosters and performance-based player ratings, the game offers cross-platform support. Optimized specifically for Arcade subscribers, it supports controllers across all Apple devices. This new mobile version of Madden creates a significant attraction for American football enthusiasts. ## Retro Bowl College+ Experience For fans of retro-style games, Retro Bowl College+ offers the chance to coach any of 250 college teams. Managing player recruitment, athletic budgets, and team dynamics, players experience a surprisingly deep strategy game behind its 8-bit graphics. The pixel-based title delivers rich storytelling beneath its simple appearance. It will be available on all Apple devices starting August 6. ## Ted Lasso Returns for Season Four After a three-year hiatus, the new season premiering on August 5, 2026 follows Ted coaching a second-division women's team. With original cast members like Hannah Waddingham and Juno Temple returning, the 10-episode season will air weekly on Wednesdays. As one of Apple's most successful original shows, Ted Lasso reunites with audiences through its humor-infused storytelling. ## New TV Show Seasons on Apple TV Spanish drama Women in Blue returns for its second season on August 12. The documentary The Dynasty: UConn Huskies premieres August 21. Children's series Stillwater's fifth season and sci-fi thriller Dark Matter's second season both arrive on August 28. Apple's August lineup caters to diverse audiences with content across multiple genres. ## Formula 1 and Baseball Action Formula 1 returns from summer break with the Dutch Grand Prix on August 21-23. Friday Night Baseball continues every week in August, broadcasting doubleheaders without local blackouts across 60 countries. Key matchups include Cardinals-Cubs and Yankees-Blue Jays on August 14, followed by Red Sox-Yankees on August 28. ## Leagues Cup and MLS Matches The Leagues Cup kicks off on August 4, featuring Liga MX and MLS teams. The first phase includes 54 matches over 9 days, with quarterfinals scheduled for August 25-27. For the first time including matches in Mexico, the entire tournament will stream on Apple TV. This competition significantly contributes to North American soccer's growth. ## Apple's Content Strategy Apple's August 2026 programming demonstrates its focus on sports and entertainment content. Creating synergy between its Arcade gaming service and TV platform, the company strengthens its subscription-based model. Particularly, its sports broadcasting deals and investments in original productions showcase Apple's ambitions in the digital entertainment market. These moves form part of the company's strategy to grow its services revenue. ## Sources covering this story - https://www.macstories.net/news/coming-soon-whats-next-on-apple-tv-and-apple-arcade-in-august-2026/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._