# Walmart'ın Vibe.co Anlaşmasının CTV ve Perakende Medya Birleşmesi Açısından Anlamı

- **Source:** [Marketing Dive](https://www.marketingdive.com)
- **Published:** 2026-06-29
- **Topic:** [Marketing](https://brifing.si/c/marketing)
- **Original article:** <https://www.marketingdive.com/news/what-walmarts-vibeco-deal-means-for-ctv-retail-media-convergence/823941/>
- **On Brifing:** https://brifing.si/s/eaf0d955-d241-4162-aa00-e1fa5c71fd64



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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._