# Tel Aviv becomes world's most expensive city while Tokyo turns into a bargain Currency fluctuations reverse the fortunes of two major global cities. - **Source:** [Fortune | FORTUNE](https://brifing.si/source/769282ef-327a-4454-909a-3c7936216004) - **Published:** 2026-07-19 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/eb820bc2-a7aa-4235-b19d-001bb7b875a2 ## The currency divide A Deutsche Bank report shows a McDonald's meal costs $20.90 in Tel Aviv versus just $4.90 in Tokyo. This gap stems from the shekel's strength fueled by tech/defense spending and the yen's weakness after decades of near-zero rates. The two cities have completely swapped positions over the past decade in global cost rankings. ## Tel Aviv's meteoric rise Since 2012, Tel Aviv's net salaries rose 137% and apartment prices 136%. The shekel gained 13% against the dollar last year alone. Researchers attribute this to Israel's robust tech sector, defense industry, and supply constraints. The country's compulsory military service has created a unique R&D pipeline boosting economic resilience. ## Housing and food constraints IMF data shows 90% of Israeli land is state-controlled, restricting housing supply. Agricultural imports face 7.5% average tariffs (42% for dairy). These policies drove McDonald's meal prices up 71% since 2016 - now the world's highest. Gas prices jumped 27% in one year due to war-related energy disruptions, compounding cost pressures. ## Tokyo's great cheapening Tokyo's price index versus the US plummeted from 173 in the 1990s to just 60 today. With the yen losing 51% value since 2012, a central 3-bedroom apartment now rents for a quarter of New York prices. While weak yen boosted tourism (now Japan's second-largest export), local purchasing power declined sharply. ## Japan's demographic time bomb Tokyo's net salaries fell 18% in dollar terms since 2016. Deutsche Bank notes aging demographics are forcing Japan into AI and robotics investments. The report states: "For Japan's survival over the next two decades, aggressive AI adoption isn't optional - it's an economic necessity." ## Global economic lessons These twin city narratives demonstrate how monetary policies shape living costs. Israel's sector-focused economy strengthened the shekel, while Japan's deflation fight eroded the yen. The contrast offers crucial insights for international investors and policymakers navigating currency-driven economic shifts. ## Sources covering this story - https://fortune.com/2026/07/19/japan-weak-yen-israel-strong-shekel/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._