# Is Starbucks’ Pumpkin Spice Latte ‘Basic’? Martha Stewart Answers in New Ads Martha Stewart returns with attention-grabbing ads on social media. - **Source:** [Marketing Dive](https://www.marketingdive.com) - **Published:** 2026-08-27 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/ed5b33ad-a379-4901-b7f3-008183d963b7 ## Starbucks’ Iconic Drink Returns Starbucks’ Pumpkin Spice Latte, known as the harbinger of autumn, has returned to the menu this year. The drink has been met with great excitement by consumers, just as it is every year. Starbucks is preparing to promote this drink with a special campaign. ## Martha Stewart and Belmont Cameli in Ads Martha Stewart and Belmont Cameli, an actor from Off Campus, are featured in Starbucks’ new ad campaign. The duo engages in a humorous dialogue about whether the drink is ‘basic’ in ads shared on social media. These contents aim to appeal to the brand’s young and dynamic audience. ## Attention-Grabbing Content on Social Media Starbucks’ new ad campaign has garnered significant attention on social media platforms. The campaign reached a wide audience thanks to Martha Stewart’s celebrity status and Belmont Cameli’s appeal to younger viewers. The ads aim to highlight the brand’s autumn menu. ## Strategy to Boost Brand Awareness Starbucks aims to increase brand awareness by leveraging iconic products like the Pumpkin Spice Latte. This campaign targets the brand’s young and dynamic audience through content created on social media. The ads emphasize the brand’s fun and approachable side. ## The Harbinger of Autumn: Pumpkin Spice Latte The Pumpkin Spice Latte is known as the most popular drink on Starbucks’ autumn menu. The drink has been met with great excitement by consumers, just as it is every year. Starbucks is preparing to promote this drink with a special campaign. ## Target Audience of the Ad Campaign Starbucks’ new ad campaign aims to appeal particularly to a young and dynamic audience. The ads featuring Martha Stewart and Belmont Cameli highlight the brand’s fun and approachable side. The campaign has garnered significant attention on social media. ## Brand’s Social Media Strategy Starbucks aims to increase brand awareness through content created on social media. This campaign targets a young and dynamic audience. The ads emphasize the brand’s fun and approachable side. ## The Significance of Pumpkin Spice Latte The Pumpkin Spice Latte is known as the most popular drink on Starbucks’ autumn menu. The drink has been met with great excitement by consumers, just as it is every year. Starbucks is preparing to promote this drink with a special campaign. ## Sources covering this story - https://www.marketingdive.com/news/is-starbucks-pumpkin-spice-latte-basic-martha-stewart-answers-in-new-ad/828848/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._