# Google Paid $10 Million for Spirit Airlines' Data The company won't get access to 97.5 million passenger profiles. - **Source:** [Inc.com](https://brifing.si/source/07cb1004-a796-47d7-9801-fc5c7388471d) - **Published:** 2026-08-18 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/ef711925-a068-4778-a92d-68281b510b54 ## Google's Big Data Move Google has acquired Spirit Airlines' passenger data for $10 million. However, the deal does not include access to all 97.5 million passenger profiles. Experts say this data set serves as a blueprint for how companies operate. Google announced it will use the information to train its AI models. ## The Role of Data in AI Training Large data sets are crucial for training AI models. Google's move is part of its strategy to stay ahead in the AI race. Spirit Airlines' passenger data contains rich information about travel habits and preferences. Such data is used to develop personalized services. ## Deal Details Under the agreement, Google will gain access to specific data sets from Spirit Airlines. However, not all 97.5 million passenger profiles are included. Experts suggest this may be due to privacy concerns. Google emphasizes it will use the data in an anonymized manner. ## Industry Examples Other tech giants are making similar data acquisition deals. For instance, Microsoft and Amazon have signed data-sharing agreements with airlines. These deals contribute to their AI and machine learning projects. The data economy is becoming increasingly important. ## Privacy Concerns Google's data acquisition has raised privacy concerns. Consumer rights groups are skeptical about how personal data will be used. Regulatory bodies like the EU are imposing strict rules on data usage. Google states it will comply with these regulations when processing the data. ## Strategic Move in AI Competition Google's move highlights its efforts to lead in the AI race. Large data sets improve the accuracy and performance of AI models. Competitors are following similar strategies. Data access has become a critical factor in AI development. ## Spirit Airlines' Gains Spirit Airlines has secured significant revenue from this deal. Airlines are creating additional income streams by selling their data. Such agreements can positively impact companies' financial performance. Spirit Airlines plans to use the revenue to improve its operations. ## Future Implications Google's data acquisition strategy may inspire more companies to act. As the data economy grows, similar deals are expected to increase. This could fuel debates over data privacy and usage. The AI and data industries may face more regulations in the future. ## Sources covering this story - https://www.inc.com/moses-jeanfrancois/google-spirit-airlines-data-is-not-getting-97-million-passenger-profiles/91392143 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._