# Apple to Phase Out Non-Touch MacBook Pro Models by 2027 Apple plans to standardize touch-enabled displays across its premium MacBook Pro lineup by 2027. - **Source:** [AppleInsider News](https://brifing.si/source/4f063a0c-06a9-46c3-84ea-633b4d4b1a4f) - **Published:** 2026-11-01 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/f0e986bd-efec-4950-8397-92119c860598 ## Strategic Hardware Interface Shift Apple is preparing a significant transition for its professional laptop lineup by phasing out non-touch premium MacBook Pro models. This shift aligns with the introduction of second-generation touch-enabled screens. While current M5 Pro and M5 Max models retain traditional displays, the company intends to consolidate its premium offerings under a unified touch-first hardware architecture. ## Current Display Technology Landscape The latest 14-inch and 16-inch MacBook Pro models feature advanced PROLED displays integrated with touch-enabled functionality. These premium units currently start at a price point of $2,899. This hardware upgrade represents a departure from Apple's long-standing refusal to incorporate touch interfaces into its macOS ecosystem, signaling a major shift in product design philosophy. ## The Entry-Level Exception Despite the broader push toward touch integration, the entry-level 14-inch MacBook Pro remains an outlier. Equipped with the M6 chip, this specific model will continue to lack touch capabilities even as the rest of the lineup evolves. This creates a clear segmentation strategy between the standard entry-level hardware and the more expensive, touch-capable professional configurations. ## 2027 Product Roadmap Timeline According to reports, the elimination of non-touch premium models is slated for 2027. This timeline coincides with the release of second-generation touch-enabled MacBook Pros. By this date, Apple expects to have refined its manufacturing processes for PROLED screens, allowing for a more seamless integration across the higher-end tiers of the portable computing product family. ## Future 14-inch Model Evolution The 14-inch MacBook Pro is expected to transition to the M7 chip architecture by 2027. Alongside this internal upgrade, the device will adopt a thinner and lighter chassis design. However, it will maintain its non-touch status, serving as the primary bridge between legacy hardware expectations and the new touch-centric professional computing standard. ## Market Positioning and Pricing Apple's current pricing strategy places touch-enabled devices at a significant premium, starting at $2,899. By removing non-touch options from the premium tier, the company effectively forces professional users to adopt the touch interface. This move likely aims to increase the average selling price while simplifying the complex SKU structure of the MacBook Pro line. ## Impact on Professional Workflows The transition to touch-enabled displays forces a re-evaluation of professional macOS workflows. Developers and creative professionals who rely on precise trackpad inputs must now adapt to a touch-first environment. This hardware shift suggests that future macOS iterations will likely include deeper software optimizations specifically designed to leverage touch input for complex professional tasks. ## Long-term Hardware Standardization Standardizing touch across the premium MacBook Pro range reflects Apple's commitment to hardware convergence. By 2027, the distinction between touch and non-touch devices will be strictly defined by the M-series chip tier. This strategy ensures that the most powerful hardware configurations are always paired with the most advanced display technology available in their catalog. ## Sources covering this story - https://appleinsider.com/articles/26/11/01/apple-to-eliminate-non-touch-macbooks-pros-other-than-core-14-inch-model?utm_source=rss — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._