Mets and Novig forge historic MLB prediction market alliance
Novig becomes the official prediction market partner of the New York Mets.
1Landmark partnership
Novig has signed a multi-year agreement with the New York Mets, marking a first in MLB history. This deal represents the first official collaboration between a baseball team and a prediction market company. Under the partnership, Novig will be featured across the Mets' in-stadium, broadcast, digital, and social media channels. Fans at Citi Field will experience exclusive promotions and interactive features tied to Novig's sports trading platform.
2Comprehensive fan engagement
The agreement introduces a new way for Mets fans to follow games through prediction markets. Novig's platform will allow predictions on every pitch, inning, and game. Mets President of Business Operations Lew Sherr stated this partnership reflects the team's innovative approach. Sherr emphasized their goals of delivering unique experiences to fans and growing with industry-leading partners.
3Novig's expansion strategy
Following this partnership, Novig plans a nationwide US launch next month. The company will operate as a federally regulated platform focused exclusively on sports predictions. CEO Jacob Fortinsky described their mission as 'building the home for sports trading' and noted working with an iconic team like the Mets brings this vision to life in one of the world's premier sports markets.
4MLB's stance on prediction markets
Earlier this year, MLB signed a memorandum with the US Commodity Futures Trading Commission covering information sharing and fraud detection in baseball-related prediction markets. MLB also named Polymarket as its league-wide prediction market partner. Novig recently earned 'MLB Authorized Prediction Market' status, granting access to official league data and integrity programs.
5Game integrity measures
MLB has strict rules against player participation in prediction markets. A 2025 memo prohibited players from engaging with baseball prediction markets on platforms like Kalshi and Polymarket, treating such activities as violations of the league's longstanding gambling rules. The league is determined to clearly separate fan engagement opportunities from participant conduct to maintain competitive integrity.
6Industry developments
As MLB shows increasing interest in prediction markets, companies like Novig gain access to official league data and integrity programs. Beyond league-wide partnerships, Novig continues its growth strategy through individual team collaborations. This deal demonstrates growing acceptance of prediction markets in the sports industry.
7Tailored approach to fanbase
Mets management highlights their fans as among the most passionate and vocal in sports. Novig CEO Fortinsky noted New York's status as one of the world's premier sports markets and praised the Mets' innovative approach as an ideal fit. The company promises a transparent, regulated platform built on integrity for fan engagement.
8Industry milestone
The Novig-Mets partnership represents a significant step in mainstream acceptance of sports prediction markets. This collaboration blurs lines between traditional sports and fintech. With potential to enhance fan engagement and create new revenue streams, this model may serve as a blueprint for other teams considering similar ventures.
Original article: ReadWrite — Mets, Novig ile tahmin piyasalarında tarihi iş birliğine imza attı