# My New Band Believe Announces 2027 North American Tour The ensemble will promote their self-titled debut album across seventeen cities this April. - **Source:** [Pitchfork – News](https://pitchfork.com/news) - **Published:** 2026-11-10 - **Topic:** [entertainment](https://brifing.si/c/entertainment) - **Original article:** - **On Brifing:** https://brifing.si/s/f3d711f0-40bf-4173-8fad-33045317c453 ## Debut Album Tour Launch The musical group My New Band Believe has officially scheduled a North American tour for April 2027. This concert series serves as a promotional vehicle for their self-titled debut studio album released recently. The band plans to perform across seventeen distinct locations, starting their journey in Baltimore and concluding in New York. ## Founding and Band Composition Cameron Picton, formerly of Black Midi, established this project last year to explore new creative directions. He is joined by a diverse lineup of musicians including Kiran Leonard, Steve Noble, Caius Williams, and Andrew Cheetham. Their collective experience brings a unique collaborative energy to the band's inaugural tour and recorded material. ## Tour Itinerary and Locations The tour kicks off on April 1 at the Ottobar in Baltimore, Maryland. Following the opener, the band travels through Durham, Asheville, and Knoxville before reaching the Big Ears Festival. The schedule continues through southern cities like Atlanta, Birmingham, New Orleans, Houston, Austin, and Dallas, maintaining a rigorous pace throughout the month. ## Midwest and Northern Dates After the southern leg, the band moves into the Midwest with performances in Lawrence, Minneapolis, and Milwaukee. They reach Chicago on April 18 to play at Thalia Hall. The tour then crosses the border into Canada for a show in Toronto at The Great Hall before returning to the United States. ## Final Tour Performances The final stretch of the tour includes a stop in Allentown, Pennsylvania, at the Arrow at Archer Music Hall on April 22. The tour concludes on April 23 at the Bowery Ballroom in New York City. These final dates mark the end of their extensive initial run across the North American continent. ## Visual Media Integration Alongside the tour announcement, the band released a new music video for their track titled Heart of Darkness. The video utilizes a distinctive visual style that appears to cycle through dissolving film techniques. This artistic choice aligns with the experimental nature of the band's debut album and their overall aesthetic presentation. ## Context of Musical Growth The formation of this group follows the critical recognition of their work in various industry lists, including features on the best music of 2026. By transitioning from studio recordings to a live touring format, the members aim to solidify their presence in the independent music scene and connect directly with their audience. ## Strategic Tour Significance This seventeen-date tour represents a critical step for the band to establish a loyal fan base following their debut release. By performing in diverse venues ranging from intimate halls to established festivals, the group demonstrates a commitment to live performance as a primary method for building long-term artistic and commercial viability. ## Sources covering this story - https://pitchfork.com/story/my-new-band-believe-line-up-north-american-tour/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._