# Google Pixel 11 Series Expected to See Price Hikes RAM crisis could lead to price increases for the Pixel 11 series. - **Source:** [Latest from Android Central](https://brifing.si/source/c01c90da-6cf6-4b63-a76b-3d38df0e8324) - **Published:** 2026-07-25 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/f476bd2d-e63b-46a8-9a77-cf0d27fd8c07 ## Pixel 11 Series Price Hike Google has confirmed plans for price increases in the Pixel 11 series. Due to the global RAM crisis, hardware costs are rising, and the Pixel 11 series is expected to be $100 more expensive than the current Pixel 10 series. Google aims to maintain performance by making Android more RAM-efficient. ## RAM Crisis and Its Impact Google's Vice President of Devices and Services, Shakil Barkat, stated that the RAM memory crisis is severe and supplier-driven. According to Morgan Stanley data, the price of 1GB of RAM has risen from $2.80 in 2025 to $12 this year. This has significantly increased hardware costs. ## Pixel 11 Series Pricing Leaks suggest that the Pixel 11 series could see a $100 price increase. The base Pixel 11 model may start at $899, while the Pixel 11 Pro could start at $1,099, and the Pixel 11 Pro XL at $1,299. These increases represent a significant cost rise for consumers. ## Changes in RAM Configurations The Pixel 11 Pro and Pixel 11 Pro XL models may see a reduction in RAM from 16GB to 12GB. However, the storage capacity will remain at 256GB. Google aims to maintain user experience by improving Android's RAM efficiency. ## Impact on Current Pixel Models The RAM crisis could also affect current Pixel phones, such as the Pixel 10a. Google is implementing dynamic pricing strategies to best reflect this situation to consumers. ## Android's RAM Efficiency Google is working on improving Android's RAM efficiency. This will allow devices to maintain performance with less RAM. This development could provide a significant advantage, especially for budget-conscious users. ## Competition and Market Effects Following Samsung's price increases in the Galaxy Z8 series, Google is expected to take a similar step. This could intensify competition in the smartphone market and accelerate consumers' search for alternatives. ## Consumer Choices and the Future The price hike for the Pixel 11 series could influence consumer purchasing decisions. However, Google's efforts in RAM efficiency may mitigate the impact of this increase. The future of how hardware cost fluctuations will shape smartphone prices remains a topic of interest. ## Sources covering this story - https://www.androidcentral.com/phones/google-pixel/google-confirms-price-hike-for-pixel-11-series — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._