# Topgolf CEO Believes the Next Golf Star Could Emerge from Its Driving Ranges New initiatives aim to make golf more accessible to everyone. - **Source:** [Fortune | FORTUNE](https://brifing.si/source/769282ef-327a-4454-909a-3c7936216004) - **Published:** 2026-07-14 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/f4898401-2fa6-46f9-95ba-df211ea802e3 ## The New Face of Golf Topgolf CEO David McKillips is determined to change golf's expensive and exclusive image. The company aims to make golf accessible to all through $5 youth programs and equipment support. McKillips believes future golf stars could emerge from Topgolf's facilities. ## 10 Million New Golfers by 2030 Topgolf has pledged to create 10 million new golfers by 2030. Partnering with Youth on Course, it offers affordable access to young players. McKillips emphasizes these initiatives are crucial for golf's future. ## Democratizing Golf Topgolf is breaking down golf's traditional barriers. Instead of exclusive club culture, it offers a social environment for all. McKillips notes this approach has boosted popularity among young women and children. ## Data-Backed Growth Topgolf's data shows it attracts 2.5-3 million new golfers annually. Youth participation has grown 40% in five years. McKillips calls this growth promising for golf's future. ## Finance World Takes Notice Golf's expanding youth appeal has caught the finance world's attention. Blackstone signed golfer Tommy Fleetwood as ambassador to tap into this trend. McKillips credits Topgolf's social and affordable format for driving interest. ## McKillips' Vision McKillips positions Topgolf as golf's true entry point, not just an entertainment venue. With 100+ locations and 42 million annual visitors, golf is now more accessible. He highlights this ecosystem reaches 100 million touchpoints. ## The Future of Golf Topgolf's initiatives are shaping golf's future. Its accessibility and social focus make the sport more inclusive. McKillips is determined to prove golf is now a sport for everyone. ## Sources covering this story - https://fortune.com/2026/07/14/topgolf-ceo-david-mckillips-golf-star-entertainment-family-venue/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._