# Apple's 2027 Memory Deal Signals iPhone Price Hikes Samsung's increased memory costs may drive up prices for next-gen Apple devices - **Source:** [Cult of Mac](https://brifing.si/source/7e2968d9-bc24-4286-8f9e-146807f06336) - **Published:** 2026-09-18 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/f4ee0fef-d5a2-4148-9b87-db070c04f120 ## Memory cost surge locked in Apple has reportedly agreed to pay Samsung close to $2 per gigabit for LPDDR5x RAM, with prices expected to take effect in Q1 2027. NAND storage costs may rise to around 33 cents per gigabit. These figures represent a 30-40% increase over Apple's Q3 2026 memory costs, reflecting tightening supply conditions across the semiconductor industry. ## AI companies dominate supply Analyst firm TrendForce reports DRAM and high-bandwidth memory capacity at major suppliers like Samsung, SK Hynix and Micron is booked through 2027, primarily for cloud and AI applications. This leaves consumer electronics manufacturers competing for limited remaining capacity, driving up prices for companies like Apple that rely on these components for their flagship products. ## Immediate product impact The iPhone 18 Pro models already cost $100 more than their predecessors, with price increases also affecting older iPhone models like the standard iPhone 17 series. Apple has raised prices across its product line in 2026, including Macs, iPads, Apple TVs, and the Vision Pro, with some increases reaching $300 per device. ## Supply chain dynamics While Apple has secured memory supply for Q4 2026, the new Samsung pricing taking effect in 2027 could significantly impact production costs. Former CEO Tim Cook described the price hikes as unavoidable, comparing the chip shortage to a 100-year flood event in terms of supply chain disruption. ## Competitive positioning Unlike Apple, phone makers Oppo and Vivo reportedly refused Samsung's higher memory prices, though their alternative supply arrangements remain unclear. Apple's acceptance of the new terms may further constrain smaller manufacturers' negotiating power in the memory market. ## Component cost breakdown The price increases specifically target RAM and storage components used across Apple's product lineup. LPDDR5x RAM is crucial for performance in iPhones, iPads and Macs, while NAND flash storage determines base configurations. These components represent significant portions of devices' bill of materials. ## 2027 product roadmap Apple plans to launch the iPhone 18, iPhone Air 2 and iPhone 18e in the first half of 2027. The company faces a strategic decision whether to absorb the increased memory costs or pass them directly to consumers through higher retail prices for these new devices. ## Historical price trends Apple's gradual price increases across multiple product categories reflect broader industry trends. The company has incrementally raised iPhone prices while expanding its product tiers, maintaining premium positioning while addressing different market segments with varied specifications and price points. ## Strategic implications Apple's willingness to accept higher component costs demonstrates its prioritization of supply security over short-term margin protection. This approach may allow Apple to maintain production schedules and product quality while competitors face greater supply uncertainty, potentially strengthening Apple's market position despite higher consumer prices. ## Sources covering this story - https://www.cultofmac.com/news/apple-price-hikes-2027-rumors — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._