# Wall Street Giants Invest in the Future of U.S. Soccer Ken Griffin and Larry Berg lead financial world's growing influence in MLS governance. - **Source:** [Fortune](https://fortune.com) - **Published:** 2026-08-04 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/f4f4f638-2513-4d4a-adf8-91f3ee3f565b ## Ken Griffin's Major Support for U.S. Soccer Citadel CEO Ken Griffin became the lead donor funding the U.S. Men's National Team's contract with coach Mauricio Pochettino through 2030. Griffin previously enabled Pochettino's hiring before the 2026 World Cup in 2024. With additional support from Scott Goodwin and Adam Freede, this move highlights Wall Street's growing influence in soccer management. ## Larry Berg Named New MLS Commissioner Major League Soccer appointed Larry Berg, a 30-year private equity veteran and LAFC co-owner, as its new commissioner. Berg emphasized transferring skills from Apollo Global Management and 26North to league governance, stating 'private equity's sense of urgency and goal alignment will prove valuable in this role.' ## Private Equity's Limits in Sports Ownership LAFC co-founder Bennett Rosenthal noted private equity can own max 30% of sports clubs without governance rights, unlike traditional business takeovers. He defended Berg as 'a broad-based businessperson' suited for the transition. This structural difference shapes how financial investors approach sports franchises differently. ## Owners' Confidence in Berg's Leadership Columbus Crew owner Jimmy Haslam stated Berg earned trust during the selection process by demonstrating LAFC's people-process-culture framework. Haslam credited outgoing commissioner Don Garber, who recruited 28 of MLS's 30 current owners, for establishing the collaborative ownership culture Berg will inherit. ## Garber's Outdated Advice for New Era After 24 years, Don Garber said his NFL mentor's advice about 'life without leverage' and 'keeping hostile owners away' no longer applies to MLS's unified ownership group. Garber emphasized the strong foundation he's leaving Berg, with owners deeply connected to league leadership. ## Private Equity Skills in Club Management Berg noted his LAFC experience prepared him: 'I'd never run a soccer club before, but my private equity background translated well.' Understanding these unique dynamics will be crucial for MLS's growth strategy, especially with the 2026 World Cup approaching. ## Transformation in MLS Ownership Demographics MLS's ownership profile has shifted from traditional businessmen to private equity investors in recent years. Berg's appointment formalizes this demographic change. The league enters a new era of financial discipline and growth focus ahead of the 2026 World Cup. ## Financial Leadership's Role in U.S. Soccer The growing influence of finance leaders like Ken Griffin and Larry Berg signals American soccer's professionalization. Strategic investments and governance skills will be critical for strengthening the U.S.'s global soccer position, particularly during 2026 World Cup preparations. ## Sources covering this story - https://fortune.com/2026/08/04/pochettino-mls-private-equity-hedge-fund-griffin-berg-citadel-apollo/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._