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How Leading Companies Turn Energy Efficiency into Competitive Advantage

Digital tools and strategic approaches deliver 10-50% energy savings while boosting resilience

Sloan Management Review2 min

1Energy costs pressure margins

Geopolitical conflicts caused crude oil prices to spike from $67 to $112 per barrel within a month in early 2022, settling at $80 by June - still 25% higher year-over-year. Energy-intensive industries like cement and chemicals, representing 75% of industrial energy demand, face particular strain. Even less energy-dependent sectors like food processing feel the impact through supply chain effects. This volatility compounds the underlying trend of steadily rising energy expenditures since 2022, directly eroding corporate profit margins across sectors.

2Digital visibility drives savings

Top-performing companies integrate sensors, dashboards and centralized data platforms to monitor energy use in real-time. Swiss manufacturer Clariant installed sensors across 80 plants, achieving 50% energy reduction at some facilities by 2021. Their AI platform Clarita compares real-time usage against historical baselines, identifying inefficiencies like abnormal steam consumption in German plants. This data visibility enables cross-site benchmarking, with efficient plants rating their data integration 30% higher than laggards in surveys.

3AI's dual role in energy

While AI data centers increased electricity demand by 17% in 2025, AI optimization tools can improve industrial energy efficiency by 10% by 2035. Google reduced data center energy use by 9-13% using AI agents. Effective implementation requires embedding AI in operational systems rather than standalone tools. At Clariant, AI analyzes equipment scheduling in Indonesian mines and process parameters in German plants, delivering continuous improvements through machine learning from operational data.

4Process redesign cuts waste

Georg Fischer reduced fossil fuel emissions by 63% since 2019 through equipment upgrades, waste-heat recovery, and renewable electricity. Their Swiss valve plant uses high-efficiency machinery, smart lighting, and better insulation while sourcing 100% renewable power. The company mixes production scrap with raw materials, recycling 68% of waste. Solar panels and regional hydro/wind power provide 62% of total electricity, creating more predictable energy costs compared to volatile oil markets.

5Energy-smart product innovation

ABB partners with E.ON to offer efficiency services with guaranteed savings, removing customer investment barriers. Their digital tools help cement plants achieve 15-18% efficiency gains and data centers 25% improvements. DMG Mori's Greenmode analyzes energy use during machine operation, optimizing auxiliary systems. These offerings create customer value while differentiating providers - ABB's customers troubleshoot energy anomalies 60-80% faster using their monitoring systems.

6Strategic integration matters most

Successful companies treat energy efficiency as an integrated operational metric rather than standalone sustainability initiative. They establish clear executive accountability, performance targets, and daily tracking alongside productivity metrics. Comprehensive strategies link technology upgrades with process redesigns and data visibility. Swiss manufacturers reporting 10-20% efficiency gains emphasize continuous improvement through embedded analytics rather than one-time equipment upgrades.

Original article: Sloan Management Review — How Leading Companies Turn Energy Efficiency into Competitive Advantage