# Snapchat Launches In-App Event Planning Feature New 'Snapchat Plans' tool enables users to organize IRL meetups for up to 200 people. - **Source:** [Engadget - Technology News & Expert Reviews](https://brifing.si/source/16dd2da6-3eea-4d1e-b34f-45e846cdf037) - **Published:** 2026-09-10 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/f5c9e90c-678d-4e83-8b29-bc45df644f87 ## Snapchat's New Event Feature Snapchat has introduced 'Snapchat Plans,' a new feature allowing users to organize real-life gatherings directly within the app. The tool supports events for up to 200 participants, creating a dedicated space for planning and tracking invites. This move comes as Snap reports over a third of its core users already utilize group chats for meetup coordination. The feature aims to streamline the event organization process while maintaining Snapchat's signature social experience. ## How Plans Works Users access the event planning tool through the 'My Plans' section of their profile. When creating an event, invitations are sent via direct messages in chat, with standard RSVP options including 'going,' 'can't go,' or 'maybe.' The feature incorporates Snapchat-specific elements like Bitmoji-themed cover art to maintain platform consistency. All events remain private, visible only to creators and invitees, though any invited user can view the complete guest list. ## Current Limitations Notably missing from the initial rollout is the ability to add location details, despite Snapchat's existing map functionality. A company spokesperson confirmed they're actively working on location integration, though it's unclear whether this will leverage Snap Map. This absence is particularly striking for an IRL event planning tool, as physical location is typically fundamental to meetup coordination. ## User Behavior Insights Snapchat's decision to build this feature stems from observed user behavior, with significant portions already using the platform for event coordination. The company recognizes that its predominantly Gen Z user base has unique planning habits that may differ from older demographics. This move represents an effort to formalize and enhance existing user practices rather than introduce completely new behavior patterns. ## Privacy Approach The feature maintains Snapchat's emphasis on privacy, with all events remaining private by default. Only the creator and invitees can view event details, though the complete guest list is visible to all participants. This approach balances social transparency with privacy controls, reflecting Snapchat's ongoing positioning as a more intimate alternative to traditional social media platforms. ## Strategic Implications This launch represents an interesting strategic move for Snapchat, which has historically distanced itself from the 'social media' label. By introducing a conventional social feature like event planning, the company appears to be acknowledging certain social media functionalities while maintaining its distinct identity. The feature could increase user engagement and time spent in the app. ## Competitive Landscape While event planning features exist on platforms like Facebook, Snapchat's implementation targets its younger demographic with platform-specific touches. The absence of location features at launch suggests Snapchat may be prioritizing privacy or awaiting user feedback before full implementation. This cautious rollout contrasts with the all-at-once feature deployments common among competitors. ## Future Potential The success of Snapchat Plans could influence how social platforms approach real-world connection features. As digital natives increasingly seek authentic IRL interactions, tools that bridge online coordination with offline gatherings may become essential. Snapchat's implementation, once location features are added, could set a new standard for mobile-first event planning. ## Sources covering this story - https://www.engadget.com/2254427/you-can-now-plan-irl-events-on-snapchat/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._