# Apple Maintains Non-Touchscreen MacBook Pro Options Alongside New PROLED Models Apple preserves traditional laptop configurations while introducing a premium touchscreen model with significant hardware upgrades. - **Source:** [9to5Mac](https://brifing.si/source/59447403-ce5b-427c-8132-8614f549929a) - **Published:** 2026-10-30 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/f5e47829-e205-460b-8b0d-fcc1f256d9c2 ## Strategic Product Diversification Apple has introduced a new touchscreen MacBook Pro featuring a PROLED XDR display, while simultaneously keeping the non-touchscreen M5 Pro and M5 Max models available for purchase. This dual-track strategy acknowledges that while some users desire touch interfaces, others prioritize raw performance and traditional hardware configurations for their professional workflows. ## Hardware and Thermal Updates The new touchscreen model includes a tandem OLED display, slimmer bezels, and a redesigned audio system. While the thermal system has been updated, it appears primarily focused on managing the heat output of the new display rather than significantly boosting the processing power of the M5 chips compared to existing models. ## Pricing and Value Proposition The touchscreen variant carries a $400 premium over the standard models. For users who do not require touch capabilities, opting for the non-touch version allows them to allocate that $400 difference toward higher RAM or storage configurations, effectively maximizing the performance-per-dollar ratio for power users who need specific technical specifications. ## Historical Context of Choices This approach marks a departure from the 2016 Touch Bar era, where Apple forced users into specific hardware designs by limiting non-Touch Bar options to entry-level 13-inch models. By offering both touch and non-touch versions across the high-end lineup, Apple avoids alienating professional users who previously felt compelled to accept unwanted features. ## Performance Parity Concerns Despite the excitement surrounding the new touchscreen interface, the underlying M5 Pro and M5 Max chips remain identical across both the new touchscreen and existing non-touchscreen lines. This parity ensures that professional users are not forced to choose between a specific form factor and the necessary computational power for their tasks. ## Design and Aesthetic Changes Beyond the touchscreen, the new MacBook Pro features a thinner, lighter chassis and the return of the glowing Apple logo on the lid. These aesthetic and physical refinements, combined with the Dynamic Island integration, represent a significant design overhaul that distinguishes the new model from the previous generation of Apple laptops. ## User Upgrade Decision Dynamics For users currently constrained by 16GB of RAM, the decision to upgrade involves balancing the allure of new features against the practical need for more memory. The availability of the non-touch model provides a cost-effective path to upgrading internal specs without paying for display technologies that may not benefit their specific workflow. ## Long-term Market Implications Apple’s decision to maintain non-touch options demonstrates a mature approach to product segmentation. By providing choice, the company mitigates the risk of user frustration regarding forced upgrades. This strategy suggests that Apple is prioritizing user autonomy, allowing professionals to select the hardware features that best align with their specific productivity requirements. ## Sources covering this story - https://9to5mac.com/2026/10/29/apples-best-macbook-pro-decision-this-week-had-nothing-to-do-with-touch/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._