# Indosat Ooredoo Hutchison: Redefining the Telecom of the Future A growth-focused transformation story powered by AI-driven decisions. - **Source:** [McKinsey Insights](https://www.mckinsey.com/insights) - **Published:** 2026-07-22 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/f63a54d1-d40b-4870-8a9b-ff064e061975 ## From Merger Process to Growth Opportunity Indonesia's second-largest telecom operator, Indosat Ooredoo Hutchison, transformed a complex merger process into a platform for growth. This reshaped the company's decision-making mechanisms and how employees work. ## Transforming Decision-Making Processes with AI The company integrated artificial intelligence into its business processes, making decision-making mechanisms more efficient. AI began creating measurable value in operational processes, supporting the company's forward-looking strategies. ## Revamping Employee Work Practices AI integration changed how employees work. Smarter tools and analytical solutions enabled employees to work more efficiently and effectively. ## Creating Measurable Value AI began creating measurable value in the company's operational processes. This improved the company's financial performance while increasing customer satisfaction. ## The Telecom Operator of the Future Indosat Ooredoo Hutchison is advancing towards becoming the telecom operator of the future with AI-driven decisions. This transformation solidifies the company's leadership in the industry. ## Growth and Efficiency-Focused Strategy The company's AI integration supports a growth and efficiency-focused strategy. This approach positions Indosat Ooredoo Hutchison as the telecom operator of the future. ## Sources covering this story - https://www.mckinsey.com/industries/technology-media-and-telecommunications/how-we-help-clients/becoming-an-ai-native-telco-indosat-ooredoo-hutchison-reimagines-the-telecom-of-the-future — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._