Louis Vuitton reveals bespoke Trophy Trunk for 2026 FIFA World Cup
World Cup winners will carry the trophy in this exclusive Louis Vuitton trunk.
1The luxury carrier of the World Cup
Louis Vuitton has unveiled the special trunk that will carry the 2026 FIFA World Cup trophy. Handcrafted in workshops near Paris, the trunk features the brand's iconic monogram pattern. This tradition has continued since the 2010 World Cup.
2Design details
The trunk's exterior is covered in LV monogram canvas with golden 'V' details on the front panels. Inside, there's a special compartment for the trophy and a logo symbolizing the Louis Vuitton-FIFA partnership. The lock mechanism reflects designs from the 1860s.
3To be displayed at the final ceremony
The trunk will be brought onto the pitch during the final match on July 19, 2026, becoming part of the trophy presentation. At New York New Jersey Stadium, football's greatest prize will be presented in this luxury trunk.
4Limited edition similar products
Louis Vuitton designed three limited edition products inspired by the original trunk. These include models with special compartments for watches and a travel trunk. Each handmade piece will be available with personalization options.
5Enhancing brand value
This sponsorship is part of Louis Vuitton's strategy to unite luxury and sports. The brand's presence at this globally watched event strengthens its prestige and visibility among billions of viewers worldwide.
6Where football meets luxury
Louis Vuitton's move demonstrates how high luxury can align with mass sporting events. Participation in a universal event like the World Cup significantly boosts the brand's global recognition and appeal.
Original article: Yanko Design — Louis Vuitton, 2026 Dünya Kupası için özel Trophy Trunk'ını tanıttı