# Louis Vuitton reveals bespoke Trophy Trunk for 2026 FIFA World Cup World Cup winners will carry the trophy in this exclusive Louis Vuitton trunk. - **Source:** [Yanko Design](https://brifing.si/source/41d28791-ef47-4e0b-a40a-2a5efca0c11b) - **Published:** 2026-07-15 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/f90cf9e8-c835-4397-a1bc-503f759b6a52 ## The luxury carrier of the World Cup Louis Vuitton has unveiled the special trunk that will carry the 2026 FIFA World Cup trophy. Handcrafted in workshops near Paris, the trunk features the brand's iconic monogram pattern. This tradition has continued since the 2010 World Cup. ## Design details The trunk's exterior is covered in LV monogram canvas with golden 'V' details on the front panels. Inside, there's a special compartment for the trophy and a logo symbolizing the Louis Vuitton-FIFA partnership. The lock mechanism reflects designs from the 1860s. ## To be displayed at the final ceremony The trunk will be brought onto the pitch during the final match on July 19, 2026, becoming part of the trophy presentation. At New York New Jersey Stadium, football's greatest prize will be presented in this luxury trunk. ## Limited edition similar products Louis Vuitton designed three limited edition products inspired by the original trunk. These include models with special compartments for watches and a travel trunk. Each handmade piece will be available with personalization options. ## Enhancing brand value This sponsorship is part of Louis Vuitton's strategy to unite luxury and sports. The brand's presence at this globally watched event strengthens its prestige and visibility among billions of viewers worldwide. ## Where football meets luxury Louis Vuitton's move demonstrates how high luxury can align with mass sporting events. Participation in a universal event like the World Cup significantly boosts the brand's global recognition and appeal. ## Sources covering this story - https://www.yankodesign.com/2026/07/15/louis-vuitton-unveils-bespoke-trophy-trunk-for-fifa-world-cup-2026-ahead-of-the-final/?utm_source=rss&utm_medium=rss&utm_campaign=louis-vuitton-unveils-bespoke-trophy-trunk-for-fifa-world-cup-2026-ahead-of-the-final — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._