# Microsoft Intervenes in LG Monitors Installing McAfee Ads on Windows Adware silently installed via Windows updates removed following user backlash over privacy concerns. - **Source:** [Slashdot](https://brifing.si/source/0f34d58e-1ccd-45a6-ab82-2de4065dc7ad) - **Published:** 2026-07-23 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/f9d5270c-a1ee-4c89-92d4-50e55759582c ## Adware-Loaded Monitor Scandal LG's premium monitors were secretly installing McAfee adware through Windows Update without user consent. This issue affecting devices priced up to $1,000 raised significant privacy concerns, with users encountering pop-up ads at every startup. ## Microsoft's Emergency Response Following social media outcry, Microsoft's Windows team contacted LG. An agreement was reached to disable McAfee pop-ups in the LG Monitor App Installer. However, the broader issue of peripheral auto-installation remains unresolved. ## Data Collection Concerns The installed LG app was found to have full access to user data, including location, device information, online activities, and even credentials. This discovery drew criticism from privacy advocates and security experts. ## Ecosystem Trust Issues The incident revealed how Windows' automatic installation privileges for peripheral manufacturers could be abused. Unauthorized software installations highlighted vulnerabilities in Microsoft's partnership ecosystem controls. ## Consumer Backlash Power Gamers Nexus's investigative video and social media protests forced corporate action. The backlash from gaming and professional communities particularly damaged LG's premium brand image. ## Industry-Wide Implications This case demonstrates the need for hardware manufacturers to review software installation practices. The consumer electronics industry urgently needs improved privacy standards, with expected changes to Microsoft's ecosystem policies. ## Sources covering this story - https://tech.slashdot.org/story/26/07/23/2137202/microsoft-responds-to-lg-monitors-installing-mcafee-ads-on-windows?utm_source=rss1.0mainlinkanon&utm_medium=feed — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._