# Meta Pushes Its New AI Agent on Employees Tokenmaxxing era ends as Hatch introduces a new AI experience. - **Source:** [Wired](https://www.wired.com) - **Published:** 2026-09-03 - **Topic:** [Data & AI](https://brifing.si/c/data-ai) - **Original article:** - **On Brifing:** https://brifing.si/s/faf50b8a-cb5f-4421-8cf3-ba7175ad4dcb ## Tokenmaxxing Era Comes to an End Meta has ended the practice of evaluating employee performance based on their use of AI tools. This decision closes a period where employees artificially increased token consumption to boost AI usage metrics. The company will now focus on evaluating employees based on their impact rather than AI usage. ## New AI Experience with Hatch Meta is offering employees the opportunity to test a new AI tool called Hatch. Similar to OpenClaw, Hatch can browse the web and operate other applications. The tool aims to help employees organize both their personal and professional lives more efficiently. ## Employee Concerns Some employees are hesitant to connect Hatch to their personal accounts due to privacy concerns and the potential for AI to disrupt important tasks. Meta's past project tracking employee activities has further eroded trust in the company's AI tools. ## Changes in Performance Evaluations Meta has shifted its focus in performance evaluations away from AI usage. New guidelines consider both AI and other methods when measuring employee impact. This change reduces the pressure on employees to use AI unnecessarily. ## Impact of the Tokenmaxxing Era During the tokenmaxxing era, employees artificially increased token consumption to boost AI usage metrics. This practice led to the creation of an internal leaderboard tracking AI usage. However, the company later restricted this activity. ## Potential Effects of Hatch Hatch aims to increase employee productivity, but some employees are concerned about its environmental and economic costs. There are also fears that successful AI tools like Hatch could lead to further job cuts. ## Meta's Future Plans Meta continues to develop AI tools and expects employees to use them effectively. The company aims to boost productivity with tools like Hatch, but AI development is progressing slower than anticipated. ## Employee Morale and Trust Meta is working to rebuild employee trust in its AI tools. The decision to stop focusing on AI usage in performance evaluations could boost morale. However, past tracking projects have damaged this trust. ## Sources covering this story - https://www.wired.com/story/meta-pushes-its-new-ai-agent-on-employees-but-eases-off-on-tokenmaxxing/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._