# Synthesia expands from AI videos to live coaching AI now delivers interactive training beyond just video content. - **Source:** [TechCrunch](https://techcrunch.com) - **Published:** 2026-07-22 - **Topic:** [Data & AI](https://brifing.si/c/data-ai) - **Original article:** - **On Brifing:** https://brifing.si/s/fb00e749-73a3-42d4-b67a-9b13583d4fa0 ## Synthesia's new direction Known for AI-powered training videos, Synthesia now launches Roleplay Sessions. This innovative product enables employees to practice critical conversations like sales pitches and performance reviews with AI avatars. The system provides real-time feedback, creating an immersive learning experience. ## Behavior change in training The company highlights how traditional training often fails to drive behavioral change. CEO Victor Riparbelli emphasizes that true learning happens through practice and feedback. Synthesia's new platform directly addresses this fundamental need in corporate education. ## Performance management platform Synthesia is repositioning itself from an AI avatar company to a video-fronted performance management platform. The system transforms user performance into measurable data, giving executives unprecedented visibility into team capabilities. ## Early adopters The product already counts among its users one of Europe's largest companies, a Fortune 100 firm, and a global recruitment leader. Sales team training and leadership development emerge as the most popular applications for this innovative solution. ## Flexible training solutions Clients can either create their own programs on the platform or work with Synthesia's consultants to develop customized solutions. The system incorporates companies' existing training materials and context to deliver personalized learning experiences. ## The future of enterprise AI Riparbelli believes products like Roleplay represent the next phase of corporate AI adoption. Companies now prioritize measurable business outcomes over flashy social media demos. Synthesia aims to lead this shift toward performance-driven AI applications in the workplace. ## Sources covering this story - https://techcrunch.com/2026/07/22/synthesias-ai-training-platform-is-moving-beyond-videos-into-live-coaching/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._