Three Brothers Finally Solved the LEGO Mess for £1,850
Handcrafted LEGO storage table Brickle enhances children's creativity.
1The Common Problem of LEGO Parents
The Newland brothers noticed that due to the clutter and difficulty of finding LEGO pieces, children were only following set instructions instead of creating their own designs. This issue hindered the creative process. Nano-scientist Ben, engineer Matt, and LSE graduate Geoffrey came together to find a solution. The first prototype started with MDF.
2The Design Born After 14 Prototypes
Brickle is a handmade LEGO storage and sorting table that emerged after 14 prototypes. Produced in Wales, the product features a filtration system that automatically sorts pieces by size. This system sorts during play, eliminating a separate chore. Drawers are easily accessible, and the surface doubles as a play table.
3Premium Design and Durability
Brickle boasts a design resembling high-quality children's furniture. The cream version starts at £1,850, while the oak version is £3,650. Designed to last, it can be passed down through generations. Wallpaper* Magazine described it as 'the most elegant LEGO storage system ever made.'
4Creativity-Boosting Effects
Parents who own a Brickle report their children now create original designs. One parent mentioned their daughters found it easier to create their own sets and games. A parent of an ADHD child noted the sorted, accessible layout helped their son focus and complete builds.
5Family Business and Local Production
The Newland brothers continue to work from a workshop on the west coast of Wales. This shows the product is a family affair, gaining meaning through local production. Brickle isn't a startup that found a manufacturer and slapped on a logo but a project where a family produces a product they believe in.
6Brickle Bach and Accessories
Brickle expanded with a smaller version, Brickle Bach, which holds up to 9kg of LEGO pieces. Matching stools and shelves allow for a purposefully designed LEGO corner. 'Bach' means 'small' in Welsh, completing the product range.
7Where Design Meets Practicality
Brickle proves items designed for children don't have to be ugly and that good design doesn't conflict with practicality. It represents the value of extremely well-made things, even if fewer people can buy them. Parents see it as a furniture investment.
8A Permanent Solution to LEGO Chaos
Brickle offers a permanent and stylish solution to LEGO clutter. It enhances children's creativity while maintaining order at home. This family-initiated project combines design and functionality, making many parents' lives easier.
Original article: Yanko Design — Üç Kardeş LEGO Karmaşasını 1.850 Sterlinle Çözdü