# Buffett reveals he made the call for Alphabet investment Berkshire's chairman admits they were late to invest in Google's parent company. - **Source:** [Business Insider](https://www.businessinsider.com) - **Published:** 2026-07-15 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/fc3e1d86-ebca-420e-8307-481960733b32 ## Buffett's strategic move Warren Buffett disclosed he personally made the decision for Berkshire Hathaway to invest billions in Alphabet (Google's parent company). This investment now constitutes 6% of Berkshire's portfolio and ranks among its top 10 holdings, demonstrating Buffett's ongoing influence despite stepping down as CEO. ## Missed opportunity The legendary investor admitted that not investing in Alphabet sooner was a mistake. The company's stock has gained 17% this year. Buffett emphasized that he made decisions collaboratively with his successor Greg Abel, with the investment receiving mutual approval. ## Rare tech investment Berkshire's avoidance of tech sector investments beyond Apple and Alphabet is notable. Buffett previously cited the sector's unpredictability as a deterrent. However, the Alphabet investment signals a strategic shift in the company's approach to technology. ## Position in AI race Buffett believes Alphabet holds an advantage over other tech giants in the AI race. He predicts the company's historical performance will outperform 90-95% of Wall Street investments. However, he expressed concerns about the costs associated with AI investments. ## Portfolio standing Alphabet now ranks as Berkshire's sixth-largest holding, trailing giants like Apple, American Express and Coca-Cola. Being the largest stock purchase last quarter reflects Buffett's evolving perspective on technology investments. ## Investment philosophy evolution Buffett's Alphabet investment marks a shift in his traditionally cautious approach to the tech sector. His collaborative decision-making with his successor and admission of tardiness demonstrate the investor's continued commitment to transparent leadership. ## Sources covering this story - https://www.businessinsider.com/warren-buffett-berkshire-alphabet-investment-goog-ai-tech-stocks-2026-7 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._