# Argos' ReBorn Washing Up Bowl Pro: A Smart Upgrade for Kitchen Cleaning With a genius cutlery drawer and drainage plug, this bowl simplifies dishwashing. - **Source:** [Latest from Ideal Home in News](https://brifing.si/source/02eb50e1-30c6-4c23-9764-bbec266c1242) - **Published:** 2026-09-08 - **Original article:** - **On Brifing:** https://brifing.si/s/fc4aa5a3-2e83-41a5-9f4e-5e9c7db54a5e ## Introduction to the ReBorn Bowl The ReBorn Washing Up Bowl Pro (£39, Argos) is designed to revolutionize kitchen cleaning. Unlike traditional bowls, it features a cutlery compartment and drainage plug for efficiency. Its 9L capacity fits most sinks while remaining lightweight and dishwasher-safe. The bowl targets users frustrated by messy or inefficient washing-up experiences. ## Key Differentiator: Cutlery Drawer ReBorn’s standout feature is a removable drawer that stores sponges, brushes, or drains cutlery. This innovation addresses space constraints in small kitchens by eliminating the need for separate sink caddies. The drawer can attach inside or outside the bowl, offering flexible organization options not found in competitors like Joseph Joseph or Minky. ## Drainage Plug Convenience Like premium rivals, the bowl includes a plug to drain dirty water without lifting—a boon for users with mobility challenges. This feature, previously exclusive to Joseph Joseph’s £30+ bowls, is now available in ReBorn’s design. Minky offers a budget plug-equipped version (£10), but lacks ReBorn’s additional functionalities. ## Space-Saving Design Measuring to fit standard sinks, the bowl maximizes minimal kitchen spaces. Its compact footprint contrasts with foldable alternatives (like Beldray’s £3 collapsible bowl) suited for camping or micro-kitchens. ReBorn also sells an £18 matching sink tidy for larger spaces, creating a modular cleaning system. ## Material and Durability Constructed from durable, dishwasher-safe materials, the bowl withstands daily use. The plastic composition ensures longevity while remaining lightweight—a practical upgrade from brittle or heavy traditional models. Argos emphasizes its ease-of-cleaning as a hygiene advantage. ## Premium Pricing Strategy At £39, ReBorn positions itself as a high-end choice, significantly pricier than Minky (£10) or foldable options (£3-£15). This reflects its multifunctional design, targeting consumers prioritizing convenience over cost. The investment parallels premium kitchenware trends favoring efficiency-enhancing tools. ## Market Competition ReBorn competes with Joseph Joseph’s cult Duo Wash Up Bowl (£30-£40), which offers a split compartment but no drawer. Minky dominates the budget segment, while collapsible bowls (Beldray) cater to transient lifestyles. ReBorn carves a niche by merging storage and drainage innovations. ## Consumer Considerations The bowl suits small kitchens needing organization or users valuing accessibility features. While costly, its dual functionality may justify the price for frequent dishwashers. Budget-conscious buyers might prefer Minky or foldable options, sacrificing features for affordability. ## Sources covering this story - https://www.idealhome.co.uk/house-manual/cleaning/reborn-washing-up-bowl-pro — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._