# David Ellison Claims AI Is Film Industry's Biggest Creative Unlock Paramount Skydance CEO compares AI impact to CGI while emphasizing artist collaboration. - **Source:** [The Verge (theverge.com)](https://www.theverge.com) - **Published:** 2026-11-10 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/fc90008a-d282-4d40-a637-580984a98894 ## AI as Creative Catalyst During the latest Paramount Skydance earnings call, CEO David Ellison identified artificial intelligence as the most significant creative unlock in modern history. He argued that the technology will reshape the film industry more profoundly than the introduction of CGI and digital composites did during the early 1990s era. ## Historical Production Comparisons Ellison highlighted the financial evolution of filmmaking by referencing the original Terminator film. While that production cost approximately $4 million, he noted that replicating the same movie shot-for-shot today would require between $60 million and $70 million. He believes AI tools can help make these modern budgets more digestible. ## Strategic Risk Management By lowering production costs through AI integration, the company aims to take more risks on original storytelling projects. Ellison suggested that these technological advancements will allow the studio to produce content more efficiently, ultimately transforming internal workflows and accelerating project timelines across the entire organization during the coming years. ## Proprietary Tool Development Paramount Skydance is actively developing its own internal AI tools to facilitate these operational changes. Ellison stated that these advancements will make content production easier while simultaneously increasing the market value of premium intellectual property and live events. The company views these internal developments as essential for future competitive growth. ## Artists Remain Essential Despite the focus on automation and efficiency, Ellison explicitly stated that artificial intelligence will never serve as a replacement for human artists. He emphasized that the technology is intended strictly as a tool to support creative professionals rather than supplant them in the filmmaking process at the studio. ## Value of Hand-Crafted Content Addressing concerns regarding the proliferation of AI-generated content, Ellison noted that there will always be a premium market for truly hand-crafted storytelling. He believes that in a world increasingly saturated with AI slop, high-quality, human-led creative work will maintain its distinct value and appeal to global audiences everywhere. ## Industry Transformation Context The comparison to the 1990s CGI revolution provides a framework for understanding the current shift. Just as Jurassic Park and Terminator 2 redefined visual expectations, Ellison anticipates AI will fundamentally alter how stories are told. This transition marks a broader industry trend toward integrating advanced computational tools into traditional production. ## Future Industry Outlook As Paramount Skydance continues to refine its AI strategy, the focus remains on balancing technological efficiency with artistic integrity. Observers should monitor how these proprietary tools impact future budget allocations and the studio's ability to greenlight original projects that were previously considered too expensive or risky for traditional production models. ## Sources covering this story - https://www.theverge.com/entertainment/1030510/paramount-skydance-david-ellison-ai — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._