# RingConn Partners with Lord of the Rings Smart rings now extend to Middle-earth. - **Source:** [Android Authority](https://brifing.si/source/01374d39-7ab2-4795-8e0a-444a0e7b4327) - **Published:** 2026-07-24 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/fdc6c1bf-8864-487e-a852-0311c3a14c10 ## RingConn's New Product RingConn has launched its Gen 3 smart ring, which tracks sleep, activity, women’s health, and sleep apnea patterns without requiring a subscription. ## Lord of the Rings Collaboration RingConn has partnered with Warner Bros. to celebrate the 25th anniversary of The Lord of the Rings. This collaboration aims to strengthen the product's marketing. ## Special Theme and Rewards Buyers in the U.S. have the chance to win Lord of the Rings-themed rewards. This special theme enhances the product's appeal. ## Price and Availability The RingConn Gen 3 is available for $349. The product was available for pre-order earlier this year and is now reaching a wider audience. ## Brand Strategy RingConn aims to increase brand awareness by collaborating with a cult classic like The Lord of the Rings. This strategy is a significant step in the product's marketing. ## Future Expectations RingConn's move could start a new trend in the smart ring market. The brand is bringing together technology and pop culture with this collaboration. ## Sources covering this story - https://www.androidauthority.com/ringconn-gen-3-lotr-partership-3691299/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._