The Role of Emotional Variety in Crowdfunded Microlending
Social impact or business success? Emotional factors in microfinance examined.
1A New Perspective on Crowdfunding
The research examines emotional factors shaping investor decisions in microloan crowdfunding. How does the balance between social impact and financial returns affect fundraising processes?
2Concept of Emotional Variety
The study reveals how different emotional states (hope, sympathy, trust) interact in investors' decision-making processes. These factors directly influence project selection.
3Social Impact or Returns?
Data shows investors tend to fund more social impact projects. However, as emotional variety increases, financial return expectations also rise.
4Implications for Platform Design
Findings suggest crowdfunding platforms should better reflect emotional factors in their interface design. Storytelling in project presentations proves critical.
5Insights for Entrepreneurs
Microcredit applicants should emphasize both social impact and financial sustainability when presenting projects. Emotional variety strategies enhance fundraising success.
6The Future of Fintech
This study highlights the importance of emotional factors in fintech and alternative finance. Next-generation personalization tools need development for crowdfunding platforms.
Original article: Journal of Business Venturing — Kitle Fonlamasında Duygusal Çeşitliliğin Rolü