# Apple Fitness+ Could Come to Smart Glasses New job listings suggest Apple is working on fitness features for future smart glasses. - **Source:** [AppleInsider News](https://brifing.si/source/4f063a0c-06a9-46c3-84ea-633b4d4b1a4f) - **Published:** 2026-08-02 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/fef3c6f4-141d-438b-9cf1-eec09263b4a0 ## Apple Vision Pro and Fitness Apple Vision Pro seems too bulky for activities like yoga and cardio. However, a recent job posting hints that future smart glasses models might include fitness tracking features. CEO Tim Cook not only led Apple to a $109 billion summer quarter but also integrated health and fitness into its products. There were plans for fitness software on Vision Pro, but they were shelved for obvious reasons. ## Strategic Product Design According to Bloomberg's 'Power On' newsletter, Apple is seeking a 'strategic product design leader' to 'define the future of health, wellbeing, and fitness experiences across vision products.' The listing states this person will 'translate ambiguous opportunities at the intersection of spatial computing, wearables, consumer health, and human behavior.' This signals Apple's continued focus on health innovations in wearables. ## Apple's Health Strategy Apple has made significant investments in health and fitness in recent years. The Apple Watch and Fitness+ service are key parts of this strategy. The company may aim to expand this ecosystem with smart glasses. Tim Cook's personal interest also supports these investments. Apple's next step in health tech could be offering a more integrated experience through wearables. ## Trends in Wearable Tech The wearable tech market continues to grow with health and fitness features. Apple's competitors are already offering similar features. Companies like Meta and Google are working on health tracking for AR glasses. Apple's move could intensify competition in wearables. Consumers may turn to these devices not just for communication but also for health management. ## Apple Fitness+ Integration Apple Fitness+ is a crucial part of the company's health and fitness ecosystem. Currently, it works with Apple Watch and iPhone. However, smart glasses could personalize the Fitness+ experience further. For example, real-time motion tracking and AR-powered workouts could become possible. Innovations in this area are critical to boosting Fitness+ subscriptions. ## Consumer Expectations Consumers now expect more from wearable tech. Step counting or heart rate monitoring alone isn't enough. Users want personalized health recommendations and workout guidance. Apple's job posting may reflect efforts to meet these demands. The company aims to combine AR and health tech for a unique experience. ## Competition and Market Share In the wearable tech market, Apple holds significant share, especially with Apple Watch. However, it hasn't released a smart glasses product yet. Competitors like Meta and Google are racing ahead in this space. A health-focused Apple smart glasses could shift market dynamics. The company could make these devices more appealing with services like Fitness+. ## Future Projections Adding fitness features to Apple's smart glasses could be part of its long-term strategy. Combining AR and health tech might create new use cases. For instance, doctors could monitor patients remotely, or athletes could optimize training. Apple's investments here could shape the future of wearables. This move might solidify its leadership in health tech. ## Sources covering this story - https://appleinsider.com/articles/26/08/02/apples-latest-job-listings-suggest-apple-fitness-could-come-to-apple-glasses?utm_source=rss — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._