# iPhone Ultra Launch Potentially Delayed Again Production issues continue for Apple's new foldable phone. - **Source:** [GSMArena.com - Latest articles](https://brifing.si/source/ae58cd90-1e26-4445-9a9c-963b7954a50c) - **Published:** 2026-07-23 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/ff6d5dc8-caa9-4de9-86e6-1ffa60c25fb7 ## Uncertainty Surrounding iPhone Ultra Rumors continue to swirl around the launch of Apple's highly anticipated foldable phone, the iPhone Ultra. Recent reports suggest potential delays due to ongoing production issues. ## September Launch Still Planned Most rumors indicate that the iPhone Ultra will be unveiled alongside the iPhone 18 Pro and Pro Max in September 2024. However, it remains unclear if it will hit stores at the same time. ## Foxconn Faces Production Challenges Apple's manufacturing partner Foxconn is encountering technical issues in the production of the iPhone Ultra. Problems with the hinge mechanism and foldable screen durability are particularly notable. ## Final Adjustments Underway Foxconn is making final adjustments to resolve the production issues. However, it is still unclear how long it will take to address these challenges. ## Advice to Consumers: Don’t Panic Experts advise consumers not to panic until there is a definitive announcement about the iPhone Ultra's delay. They also recommend preparing for the device's high price tag. ## Apple's Reputation and Expectations The success of the iPhone Ultra will determine Apple's position in the foldable phone market. Resolving production issues is crucial for the company's reputation and consumer expectations. ## Sources covering this story - https://www.gsmarena.com/iphone_ultra_is_now_rumored_to_be_delayed_again-news-73853.php — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._