# FIFA to Make $11.2 Million by Selling Turf Pieces from 2026 World Cup Finals Pieces of grass from New York-New Jersey stadium are being sold for over $3,000. - **Source:** [Fast Company](https://www.fastcompany.com) - **Published:** 2026-07-15 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/ff71b122-760d-4a20-83e1-893186760623 ## FIFA's New Revenue Stream FIFA plans to generate additional revenue by selling pieces of turf from the New York-New Jersey stadium where the 2026 World Cup final will be held. These special collector's items are marketed as unforgettable souvenirs for football fans. The turf pieces will be priced at over $3,000. ## Unique Opportunity for Fans Football enthusiasts will have the chance to own a piece of a historic match. FIFA's move is expected to attract diehard fans, especially those looking for a tangible connection to the game. The turf pieces will be available for sale immediately after the match and in limited quantities. ## High Price Tag Priced at around $3,000, the turf pieces are part of FIFA's revenue strategy. The high price is justified by the rarity and uniqueness of the product. However, some fans may find the cost prohibitively expensive. ## FIFA's Revenue Model FIFA aims to earn $11.2 million from these sales, diversifying its income sources. Major events like the World Cup continue to be significant revenue generators for the organization. ## Value for Collectors The turf pieces hold great value for collectors, offering a tangible piece of a historic match. For many fans, this represents a priceless experience, and FIFA is capitalizing on this emotional connection. ## Innovation in Football Industry FIFA's initiative could set a new trend in the football industry. Similar special products may be introduced at future events, enriching fan experiences while providing additional revenue streams for organizers. ## Sources covering this story - https://www.fastcompany.com/91572596/fifa-world-cup-finals-2026-selling-pieces-of-turf-new-jersey-stadium-spain-argentina-england — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._