GRT Architects modernizes NYC's Storefront gallery with modular design
Flexible shelving system and first-ever door handle redefine the iconic art space
1Historic gallery gets modern update
GRT Architects has renovated Storefront for Art and Architecture, a seminal NYC gallery founded in 1982. The project marks the first major update to the street-level space in 20 years, including crucial infrastructure upgrades to electrical and HVAC systems. The triangular gallery space maintains its industrial character while gaining contemporary functionality through modular display solutions.
2Modular shelving system innovation
The architects developed a customizable aluminum shelving system anchored to the gallery's front wall. The design maintains clearance from Steven Holl's rotating concrete panels while allowing complete reconfiguration or removal. Components from 80/20 framing system were customized to create vertical elements, video projection panels, and concealed shelving behind canvas curtains.
3First permanent display solution
Unlike previous temporary installations, GRT's system provides Storefront's first semi-permanent exhibition infrastructure. The modular design eliminates the need to rebuild displays for each show while meeting current safety standards. Deputy director Guillermo Ruiz emphasized how this brings the gallery up to contemporary exhibition requirements without compromising its adaptable nature.
4Thoughtful material integration
Design elements like the mobile attendant desk and stainless steel door handle reference the gallery's existing riveted beams. The new handle represents a significant symbolic change for a space that previously lacked this basic architectural feature. Architect Tal Schori described it as a welcoming gesture for visitors to the formerly handle-less entrance.
5Structural improvements
Beyond display systems, the renovation addressed decades of accumulated spatial irregularities. The team removed 'weird perturbations' in walls, ceilings, and plywood floors while updating track lighting. They also illuminated the building's iconic elongated concrete sign, transforming what was previously a 'dark void' on the block into a visible landmark.
6Artistic bathroom intervention
Cuban-American artist Jorge Pardo, a board member, contributed vibrant tile work that completely envelops the updated bathroom. This artistic intervention complements the gallery's tradition of merging architecture and art, while providing a stark visual contrast to the industrial main space.
7Architectural continuity
GRT's Tal Schori brings institutional knowledge from previously serving as Storefront's gallery manager in 2003. The studio's understanding of the space's history informed decisions that respect its legacy while introducing necessary updates. The design maintains the gallery's subversive spirit despite adding conventional elements like door hardware.
8Adaptive reuse expertise
This project showcases GRT Architects' specialization in transforming existing spaces, following their recent maximalist restaurant in Beverly Hills. The Storefront renovation demonstrates how thoughtful interventions can modernize cultural landmarks without erasing their distinctive character, setting a precedent for gallery design flexibility.